Here you’ll find a few useful resources and items of inspiration to help you get started when you’re thinking about raising capital.
We work with ambitious founders in the early stages of capital raising to help them towards success. If you’re interested in working with us, start by booking a quick discovery call with one of our team members. Then we can find out a little bit about you and what you need to start generating funding.
Looking for inspiration to help you get started? Here’s a collection of successful pitches to help get your creative juices flowing. Your business probably isn't at the same stage as these examples, and that’s okay. It still gives you an idea on best practice. And if you’d like to find out more about working with our team to get you investor-ready, please contact us to book a discovery call with one of our team members.
This is Front’s Series A deck. It’s a great example of a logical, well structured pitch deck. It works through an ideal pitch flow of traction - business model - projections.
WHAT WOULD RESONATE WITH INVESTORS
Clear & logical structure, using headings to keep slides clear
Straight into the problem and how their solution tackles it
Simple slides each displaying one key message
This is Air BnB’s seed pitch deck from 2008 and again demonstrates the golden pitch structure.
WHAT WOULD RESONATE WITH INVESTORS
The rule of three. This is used constantly throughout the presentation, people tend to remember lists of three things and they visually draw in the eye.
Clearly telling their story using the problem - solution - traction formula
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While this is not a pitch deck, it’s a fantastic example of communication through slides. Zuora uses a narrative throughout the deck, creating a story that keeps viewers intrigued. Their use of “statement” slides with questions and key metrics, along with interesting background images, is highly effective. Zuora’s approach is a great example of how to keep messaging simple.
We tend to question any content that needs to be less than 20pt font to fit on a slide. Do you really need it?
As well as telling your story, you need to deliver proof points. Investors are quantitative by nature, give them plenty of evidence of execution, such as milestones, financial metrics and product market fit.
We use a lot of infographics and data visualisation in our pitches. Graphics are memorable and rapidly and clearly convey information to investors. Similarly, icons and simple graphics help tell your story and break up text.
An effective pitch is one designed with the investor firmly in mind. Learn how to structure a pitch deck in a way that makes it simple for investors to say yes. Our free QuickStart Guide and Pitch Template takes you through the process from start to finish.
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